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Email Campaign
Weisburger Insurance is a fourth generation family firm specializing in the pest control industry, with 4,000 customers nationwide. Contact was maintained through a print newsletter, distributed quarterly.
As part of a corporate identity upgrade, NetSage Marketing proposed replacing the print newsletter with a single-page online email distribution in HTML format. We designed a template with header and frame, and dropped in the first paragraph of each of four articles written by an industry expert. A link at the end of each paragraph drove readers to the Weisburger web site for the complete article. Not only were postage and printing costs significantly reduced, Weisburger discovered their customers were more than ready for the online experience. Our client reported their customers actually preferred the new format and felt closer to the company as a result.
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