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Branding Campaign
Greenwich Retrocoating in Greenwich, CT was a small manufacturing shop, performing powder coating finishing on metal surfaces. The company specialized in refinishing vintage outdoor furniture. Since sales directly to local homeowners were seasonal at best, NetSage was engaged to expand market reach and subsequently recommended re-branding the company.
NetSage created a completely revised identity – new name, new logo, new stationery, print marketing materials and signage, along with a marketing plan and tactical initiatives to enter the B-to-B marketplace. Greenwich Retrocoating was then able to expand its reach by sub-contracting to architects, antiques dealers, homebuilders and construction companies. NetSage supported these efforts with public relations initiatives.
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