“We felt invigorated and renewed by this process. Getting a sense of the possibilities out there provided us with a source of energy, even excitement. Working on acquiring and implementing new knowledge and new marketing ideas moved our thinking forward.”
– Peter A. Coffin, AIA,
John M. Doyle, AIA,
DCA Architects/Planners.
NETBRIEF: Reputations At Risk April 15, 2008
Protests around the Olympic torch on its troubled way to Beijing for the 2008
Olympic Games is prompting the Chinese government to seek out public relations help to
improve its image. There are some things a public relations firm should not attempt, in
this case trying to paste over a record of human rights violations... READ MORE
NETBRIEF: All About Data Collection March 15th, 2008
Whoever said: “Half of my advertising is wasted, but I don’t know which half”
can now rethink that equation so long as the advertising is on the Web. Ad placement is
becoming all about data collection. Google revolutionized online advertising with the
placement of text ads on the search results page with positioning open to auction and cost
further determined by pay-per-click... READ MORE
NETBRIEF: Search Engine Optimization February 15th, 2007
From someone who spends a lot of time online, I find most sites difficult to find.
Unless it’s a Fortune 500 company, too many sites are way down on the search page.
Bringing up the location to within the top ten is known as Search Engine Optimization
(SEO)... READ MORE
NETBRIEF: End of the $4 Cup of Coffee? January 15th, 2008
How long it’s taken for companies like Dunkin’ Donuts to come up with premium
coffees to compete with Starbucks. Maybe the fact that premium coffee is now a $10
billion business has something to do with it... READ MORE
